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Monday, July 1, 2013

Mascara Madness-Aaron Ellerbrock, Richmond VA makeup artist BRIDEface Richmond



Where do you begin when you are looking for a mascara? Do you want to lengthen, define, darken, curl, thicken; do you want waterproof or non-waterproof; do you want a liquid, cake, or cream; do you want a black, brown, or another color? We could go on for days asking mascara questions!!

Mascara is one of the oldest beauty products ever invented. OK, well not exactly but as early as 4000 BC ancient Egyptians used a substance called kohl to darken their lashes, eyes, and brows. It wasn't until the 19th century that a chemist named Eugene Rimmel developed a modern day mascara using the newly invented petroleum jelly. And interestingly enough, not long after an American man named T. L. Williams developed a similar product for his sister Maybel. He then started a mail order business that grew into what we know as Maybelline!

Only you can decide which mascara is right for you, but you should definitely keep your eyes out for reviews and posts as they can help you in your search for the perfect mascara!

I thought I would give a quick review on some that I have tried. And FYI, all of these are the waterproof versions. First, my current favorite is L'Oreal Voluminous Million Lashes. It did a great job of defining the lashes. The lashes looked longer and fuller and had more curl to them after using this one. I will caution that it feels a little thicker on the eyes, but that is the price you pay for the "falsie" look. You certainly don't notice the feel after it dries down. Because it is a thicker mascara it does take a little more work to get it off, but again, that is not a bad thing. Also be careful to comb through so the lashes do not stick together; however I just recently read an article that Ginnifer Goodwin's makeup artist actually pinches a few of her lashes together to give a more false and spikey look when she is going "high fashion".

Next I tried Maybelline Colossal Volume mascara. My lashed did not look as long as they did with the L'Oreal. It did curl my lashes but again not as much as the L'Oreal. Of course, this formula is for volume and once again, they were not quite as full as they were with the L'Oreal. There was no smudging and this product did feel a little lighter; a little more natural. It was easy to get off and there was absolutely no clumping with this one. So maybe this is a little more daytime and the L'Oreal is more for night.

Probably should have gone with the iconic Cover Girl next, but I ended up trying the new Maybelline Rocket Volume Express. Bottom line was it was very nice but still not as good as the L'Oreal in my opinion. I would rank it above the Colossal Volume in terms of fullness and length. It was a little thick for my taste but the brush was good at keeping the lashes separated as you apply. No clumping either.

The Rocket and the L'Oreal were both VERY waterproof. They were not going anywhere, so you definitely want to have a waterproof makeup remover to get these off! And you can usually get a buy one, get one 50% off at Walgreens and CVS so not a bad deal at all.

Let me know what your favorite is and we will do some more comparisons soon!

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